Projects
TikTok Content Creator
A personal project tasked on Digital Content Creation course program. Focused on managing the entire content creation process—from ideation, editorial planning and scripting to filming, editing, and publishing—I learned how personal branding adapt my content to fit the platform’s fast-paced environment. Initially, I struggled with engaging my audience within a 60-second format, but I overcame this by refining my approach to focus on clear, actionable points and using creative visuals and trending music.
SoleMate
A collaborative project with my colleagues, tasked on Business Feasibility Studies. Focusing on conducting a comprehensive feasibility study for a new business idea, me and my teammates created and managed a shoe painting startup business. I contributed on the ideation and development of the business concept. Our biggest challenge was validating the business concept and understanding its market potential. We conducted thorough research, analyzed industry trends, and gathered feedback from potential stakeholders to assess the viability of the business idea. By the end of the project, the feasibility study provided a clear pathway forward with a well-defined business strategy, demonstrating my ability to translate conceptual ideas into practical, actionable plans. This experience enhanced my understanding of entrepreneurial decision-making, critical thinking as well as analytical skills and equipped me with the skills necessary to evaluate business opportunities and mitigate risks effectively.
SunShield
In my Web Design course project -along with the founders of SunShield, I took on the challenge of creating a sustainable business that aligns with the UN’s Sustainable Development Goals (SDGs). This experience taught me the importance of integrating social responsibility into business practices. I developed my skills as a UI/UX designer using Figma, focusing on creating user-friendly interfaces for a digital product. Starting with the concept and user research, I designed wireframes and mockups that aimed to provide an intuitive and visually appealing user experience. Through feedback from peers and instructors, I learned to refine my designs based on usability testing and user feedback. This process not only improved my design skills but also developed competencies in prototyping, and user-centered design principles, which are essential for creating engaging and functional digital experiences.
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Journal, Videographics, Podcast
I worked with a team on a project where we created a website blog, journal, videographics, and a podcast focused on the local community around Mall Taman Anggrek. We conducted thorough research, visiting and interviewing residents to gather insights about their perspective on economic and environmental impact from the establishment of the mall.
The Grove
In this collaborative rebranding project, I played a key role in transforming WTC Mall into its new identity, “The Grove.” I contributed on the name and logo, carefully designed to embody a fresh, modern, and nature-inspired property. I also contributed to conceptualizing the mall’s new identity, focusing on creating a cohesive theme that resonated with the target audience.
To bring the rebranding to life, I worked on the mall’s visual and thematic design. Additionally, I had the opportunity to star in the advertising campaign, appearing in a promotional video distributed via YouTube to engage potential visitors effectively.
This project allowed me to explore branding strategies, creative design, and marketing in a real-world context, showcasing my ability to collaborate and execute impactful ideas
